Loophole (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our AI and data tools.

By using Loophole’s platform, website, or services, you agree to the terms outlined in this Privacy Policy. If you do not agree with our practices, please do not use our services.

1. Information We Collect

We collect different types of information to provide, maintain, and improve our services:

A. Information You Provide Directly
  • Contact Details: Name, email address, phone number, or other contact information you provide.
  • Business Information: Company name, address, industry/category, or other relevant details you share for insights and analytics.
  • Account Information: If you create an account, we collect usernames, passwords, payment information, and transaction history, as applicable.
  • Inquiry Details: Information you submit via forms, chat interfaces, or email (ex: questions, feedback, or requests).
  • User-Uploaded Content: This may include prompts, files, images, audio, or any other content you upload to our services.
B. Information Collected Automatically

When you use our website or services, we automatically collect certain information such as:

  • Log Data: IP address, browser type, device type, operating system, and timestamps (such as the date and time of your request).
  • Usage Data: Pages viewed, time spent, clicks, scrolling, interactions with features, and any referring/exit pages.
  • Device Information: The name of the device, operating system details, unique device identifiers, and similar data.
  • Cookies and Similar Technologies: We use cookies and related tools to remember your preferences, analyze usage, and improve our services.
C. Information from Third-Party APIs and Services

We use third-party APIs to enhance your experience and generate business insights. These services may include (but are not limited to):

  • Semrush API (Google search results)
  • Yelp API (business details, reviews, and ratings)
  • Google Maps/API (geolocation and place data)
  • AI-generated content and summaries (powered by OpenAI, Anthropic, Google Gemini, Perplexity, Mistral, and xAI Grok)
  • AWS (cloud storage and infrastructure)
  • Google Cloud (cloud storage and infrastructure)
  • Other data providers that offer public or semi-public business listings

⚠️ These services may provide us with additional data points (ex: location, business ratings, or content you request). When you use a feature involving a third-party API, certain queries or usage data may be shared to fulfill your request. Please review each third-party’s privacy practices if you have concerns.

2. How We Use Your Information

We use your information to:

  • Provide personalized business insights and recommendations
  • Display or summarize publicly available business data
  • Respond to inquiries and support requests
  • Improve and analyze our services
  • Generate AI-powered insights, suggestions, or strategies
  • Ensure platform security and prevent misuse
  • Comply with legal obligations

3. SMS Communications

If you opt in to SMS notifications, Loophole may send text messages to the phone number associated with your account. These messages may include security alerts, account activity notifications, and customer support responses.

  • You can opt out at any time by replying STOP to any message, or by updating your notification preferences at loophole.com/my-account/settings.
  • Reply HELP for assistance.
  • Message and data rates may apply.
  • Message frequency varies based on your account activity and notification preferences.
  • Your phone number will not be shared with third parties for their marketing purposes.

4. AI and Automated Processing

Loophole uses artificial intelligence (AI) systems to process data, generate responses, and provide informational outputs. AI-generated insights are based on patterns in data and are not guaranteed to be accurate, complete, or current.

Important: AI tools (including those powered by OpenAI) may process user data temporarily to generate responses. Loophole does not use these tools to process sensitive personal information unless voluntarily submitted.

5. Data Sharing and Disclosure

We do not sell your personal data. We may share or disclose your information under the following circumstances:

A. With Service Providers
  • We work with trusted vendors for hosting, data processing, and infrastructure support (ex: AWS).
  • These providers will only access your data to fulfill tasks on our behalf under appropriate confidentiality agreements.
B. With API Partners
  • Certain features (ex: Yelp listings, Google results, or AI summaries) require interacting with external APIs. Queries or relevant usage data may be shared to complete your request.
C. Legal and Regulatory
  • We may disclose information if required by law, court order, legal process, or to safeguard our rights, property, and safety, or that of our users or the public.
D. Business Transfers
  • In the event of a merger, acquisition, reorganization, or asset sale, your information may be transferred as part of that deal, subject to confidentiality.

6. Data Retention

We retain your information only as long as necessary to meet the purposes described in this policy or as required by law. Specifically:

  • Operational Purposes: Data needed to provide and improve our services is kept for as long as necessary to fulfill those services.
  • Legal Obligations: Certain information may be retained to comply with legal or regulatory mandates.
  • User Requests: You may request deletion of your data at any time. We will consider your request under applicable law.

You may request data deletion at any time by contacting us.

7. Security Measures

We implement industry-standard security protocols to protect your information, including:

  • Encryption in transit (HTTPS)
  • Secure API integrations
  • Restricted access to sensitive data

Despite these measures, no method of transmission over the internet is completely secure. By using Loophole, you acknowledge and accept these inherent risks.

8. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal data, such as:

  • Access: Request details of the data we hold about you.
  • Correction: Ask us to correct inaccuracies in your information.
  • Deletion: Request deletion of personal data.
  • Restriction or Objection: Restrict or object to certain data processing activities.
  • Portability: Obtain a copy of your data in a portable format.
  • Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

To exercise these rights, please contact us at [email protected]. We may need to verify your identity before fulfilling your request. If you have unresolved concerns, you may also have the right to lodge a complaint with a relevant data protection authority, depending on your location.

9. Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Analyze Usage: Track how our website and services are used.
  • Enhance Experience: Remember user preferences and settings.
  • Performance Monitoring: Ensure our site and services operate efficiently.

You can control cookies via your browser settings. Disabling cookies might affect certain functionalities or user experience.

10. Third-Party Links

Our website or services may include links to external sites or integrations (ex: Yelp, Google Maps). We are not responsible for the privacy practices of these third parties. Please review the policies of any site you visit before providing personal data.

11. Children’s Privacy

Loophole is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have collected data from a child, please contact us immediately.

12. International Users

If you are accessing our services from outside the United States, you acknowledge that your information may be processed and stored in the U.S. or other jurisdictions with different data protection laws.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

  • Update the “Last Updated” date at the bottom of this page.
  • Provide additional notice (ex: on our homepage or via email) if the changes significantly affect your rights or obligations under this Policy.

Your continued use of Loophole’s services following any updates or modifications confirms your acceptance of these changes.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Loophole – Legal Department
Email: [email protected]

Privacy Policy Last Updated: March 6, 2026